TORONTO -- Canada''s food and beverage industry will increase its
competitiveness in key global markets with the support of the Government of
Canada. Parliamentary Secretary to the Minister of Canadian Heritage and Member
of Parliament Paul Calandra announced today an investment of $765,000 to the
Canadian Food Exporters Association (CFEA) to raise awareness of Canadian
products at important international trade shows.
"Our Government''s top priority remains the economy, and
Canada''s food and beverage industry plays an important role in creating jobs
and keeping our economy strong," said MP Calandra. "By helping
industry get the tools and resources needed to boost sales in international markets,
our Government is creating opportunities for Canadian farmers and companies to
grow and prosper."
This investment will allow the CFEA to lead trade missions
with its members to key international trade shows, including Food Taipei, which
begins June 27, to get their products in front of thousands of potential new
customers. Trade shows provide industry members with valuable opportunities to
promote the quality, safety advantages, and environmental benefits of Canadian
products; to create new international contacts; and to strengthen existing
business relationships. As a registered Canada Brand member, the CFEA has
access to tools and promotional items to help with marketing strategies.
"The Canadian Food Exporters Association is very
appreciative of the funding we receive from the AgriMarketing Program. The
Association leverages this support to provide export programs for small to
mid-sized food, beverage, and ingredient manufacturers to make them more
competitive in the international marketplace," said Susan Powell,
President of the CFEA. "This financial assistance has allowed for an
acceleration of our efforts, and we remain dedicated to opening new markets for
The food and beverage processing industry is Canada''s
largest manufacturing industry in terms of value of production and the largest
manufacturing employer, providing jobs for 290,000 Canadians. Exports of
processed food and beverage products were worth $23.3 billion in 2011, an
increase of 12 per cent from 2010, and reached some 190 countries.
Today''s announcement is part of an $88-million investment
provided through the AgriMarketing Program under Growing Forward, which helps
industry implement long-term international strategies, including activities
such as international market development, industry-to-industry trade advocacy,
and consumer awareness and branding. The CFEA is a non-profit industry
association that aims to increase exports and raise the international profile
of Canadian food, beverage, and ingredient products.