SCHENECTADY, N.Y. — Amidst growing water scarcity and concern about the future availability and quality of water, a new GE consumer survey unveiled today indicates that Americans strongly support reusing water to help the U.S. drive economic competitiveness and protect the environment.
Despite the negative connotations often associated with recycled water, two thirds of Americans (66 percent) feel positive about water reuse, according to the survey of 3,000 consumers in the U.S., China and Singapore.
The survey reports that Americans also think that industry and government should play a stronger role in making water reuse a priority.
“Population growth, rapid industrialization and accelerated urbanization are driving the need for water reuse,” said Heiner Markhoff, president and CEO of water and process technologies for GE Power & Water. “The survey, which we developed to get a better understanding of the awareness and barriers to adoption of water reuse, revealed stronger support for water recycling than we expected. It shows that the vast majority of Americans understand the value of water reuse.”
While the majority of Americans hesitate at the concept of “toilet-to-tap” recycling, more than 80 percent of Americans surveyed indicated that they support using recycled water for many “toilet-to-turf” uses — activities that require significant amounts of non-potable water, such as agricultural irrigation, power generation, landscaping, industrial processing and manufacturing, toilet flushing and car washing.