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Food & Beverage

Budvar registers trademark in Hong Kong

July 11, 2008
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According to the Associated Press, Czech brewery Budejovicky Budvar NP said recently it had registered its trademark in Hong Kong after its rival, U.S.-based Anheuser-Busch, withdrew its objections.

Budvar said in a statement it first applied for the "Budejovicky Budvar" trademark at Hong Kong''s Trade Mark Registry office in 1997, but Anheuser-Busch objected, arguing it could be confused with its "Bud" and "Budweiser" trademarks registered in Hong Kong.

Budvar said the trademark was registered earlier this year after Anheuser-Busch withdrew its objections. It gave no details.

There was no immediate reaction from Anheuser-Busch.

Budvar said it expected the registration would help to boost sales. It has imported its lager to Hong Kong since the 1990s, it said.

Budvar has fought with U.S.-based beer giant Anheuser-Busch Companies, Inc. in a number of countries over use of the famous Budweiser brand, to which both companies claim a historical right.

Budvar, which exported its beer to 53 countries last year, entered the Chinese market this year, two years after it had its trademark registered in China despite a legal challenge from Anheuser-Busch.
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