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Budweiser American Ale debuts nationwide

September 17, 2008
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Budweiser American Ale makes its nationwide debut on draught this week. On Sept. 29, it debuts in 12-ounce six-packs and 22-ounce singles at select on- and off-premise retail accounts. Robust and well-rounded, Budweiser American Ale''s is rich in amber color and bright. It is an all-malt, top-fermented ale that is dry hopped with Cascade hops from the Pacific Northwest. The beer is best served in a traditional ale glass to showcase the rich, amber color and channel the sweet malt and spicy hop aromas to the nose. Budweiser American Ale is 5.3 percent alcohol by volume (ABV). It will be supported in the marketplace by a targeted media plan consisting of television, print, outdoor and Internet, along with exclusive sampling events and on-premise merchandising.

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