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Chiquita CEO Goes Undercover on Reality-Hit Series ''Undercover Boss’

October 25, 2010
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PRNewswire reports, Chiquita Brands International, Inc. and CBS jointly announced that Chairman and CEO Fernando Aguirre will appear on the hit reality series "Undercover Boss," Sunday, Oct. 31 on the CBS Television Network. "Going undercover inside Chiquita was an eye-opening experience," said Aguirre. "CEOs don''t often have the opportunity to connect with their employees in an unfiltered way, and participating in ''Undercover Boss'' helped me achieve that. My family and I have been fortunate to live the ''American Dream'' and going undercover helped me see how I can help others live their dreams at Chiquita and Fresh Express." Each week, "Undercover Boss" follows a different executive as he or she leaves the comfort of their corner office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects that their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering the unsung heroes who make their companies run. During the episode, Aguirre received an exhausting, up-close look at the industry while coring lettuce in the farms fields, driving a forklift at a banana distribution center, drying lettuce in a salad processing facility, and working to dispatch bananas from the largest banana port facility in the United States.
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