ATLANTA — Coca-Cola will invest $3 billion in India through 2020 to capture growth opportunities in the country’s nonalcoholic ready-to-drink (NARTD) beverage market.
With the new $3 billion investment, the company now plans to invest $5 billion in India from 2012 to 2020.
"Achieving continued sustainable, responsible growth in India is core to achieving our 2020 Vision of doubling system revenues in this decade," said Coca-Cola Co. Chairman and CEO Muhtar Kent. "Our ongoing investment in India is focused on delivering innovation, partnerships and a portfolio that enhances the consumer experience, ensures product affordability and builds brand loyalty to deliver long-term growth."
Two of the company''s core sparkling brands — Thums Up and Sprite — are the country''s top selling soft drink brands while brand Coca-Cola is one of the country''s fastest growing sparkling brands, most recently reporting 27 percent growth in the first quarter.