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Drinking Water

Helen of Troy acquires PUR Water Purification Products

January 03, 2012
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EL PASO, Texas — Helen of Troy Ltd. Has closed on its acquisition of the water-purifier business PUR from Procter & Gamble Co., The Herald Tribune reported.

The deal, announced last month, includes all of PUR Water Purification Products Inc.''s outstanding stock and all assets related to making and selling products under the PUR trademark. It also involves PUR''s current and future product line, manufacturing equipment and more than 200 patents.

"We expect to quickly integrate the PUR brands into our health care/home environment segment, where it is a natural fit. The category shares the segment''s current customer base, target audience, and product focus areas," Helen of Troy Chairman, CEO and President Gerald Rubin said in a statement.
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