WASHINGTON — The federal government is rethinking its proposal that would restrict certain types of food marketing to children, The Washington Post reported.
According to a statement submitted to a House panel by a federal regulator, the government is taking a “fresh look” at some of the proposal’s most hotly contested aspects, including how it defines “children.”
The guidelines, designed to tackle childhood obesity, called on the industry to market to children only those foods and drinks that make a “meaningful contribution” to a healthful diet and to limit sodium, fats and added sugars in products.
Under the voluntary plan, foods that don’t meet the criteria should not be marketed to children.
But since the plan was unveiled in May, the nation’s largest food makers have railed against it, claiming the plan is so strict it would in effect wipe out advertising to kids and teens, eliminate millions of jobs and infringe on commercial speech.