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Food & Beverage

PepsiCo to renew effort on soft drinks sales

October 13, 2008
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PepsiCo is launching a new marketing campaign to refocus attention on soft drinks in the U.S., which have seen lagging sales, according to the Associated Press. In recent years, as consumers have grown more health conscious, demand has shifted from soda to bottled water, energy drinks and juices. Bottled water sales also slowed recently as concern grew over how much waste was created in the bottling and shipping of water. The company plans new logos for Pepsi, Mountain Dew and Sierra Mist in the first phase of a multiyear campaign. Slowing sales of carbonated soft drinks -- which are generally cheaper than energy drinks and other soda alternatives -- have been dragging down results even as the PepsiCo''s Frito-Lay and overseas sales have grown.

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