Processing Magazine

BP Spent $93 Million on Advertising after Oil Spill

September 2, 2010
The Associated Press reports, BP says it has spent more than $5 million a week on advertising since the Gulf Coast oil spill. BP PLC told the House Energy and Commerce Committee that it spent a total of $93 million on advertising from April to the end of July. The company says the money was intended to keep Gulf Coast residents informed on issues related to the oil spill and to ensure transparency about its actions. The increased spending was largely targeted at TV, newspapers and magazines. A small portion was directed to the Internet. BP says it aired fewer TV spots from April to July than during a similar period last year, but a greater percentage were on national TV and for 60 seconds instead of 30 seconds. Rep. Kathy Castor, D-Fla., who requested the report on BP''s spending, said she was disappointed that the oil company has spent more money "polishing the corporate image" than on helping Gulf Coast states recover from the April 20 explosion and oil spill. BP said it has spent $89.5 million in grants to four Gulf Coast states -- Florida, Alabama, Mississippi, and Louisiana -- to promote tourism in the wake of the oil spill.