Processing Magazine

Candy CEO Ferrero Dies While Cycling

April 21, 2011

Bloomberg reports that Pietro Ferrero, chief executive officer of the Ferrero group, maker of Nutella chocolate spread and Tic Tacs, and heir to Italy’s biggest fortune, died of a suspected heart attack in South Africa. He was 47. Ferrero died while bicycling on a coastal road near Cape Town during a break from a company meeting in South Africa. Pietro Ferrero was joint CEO with his brother Giovanni.