Global Processing

Co-founder of Red Bull energy drinks dies

March 19, 2012

BANGKOK — Thai billionaire and co-founder of Red Bull energy drinks Chaleo Yoovidhya died Saturday of natural causes in Bangkok, USATODAY.com reported.

The self-made billionaire died the third richest man in Thailand and was ranked as the 205th richest main in the world by Forbes magazine.

In the 1970s, Chaleo formulated an energy drink prototype called Krathing Daeng, or Red Bull in English.

The drink became popular among blue-collar workers throughout Thailand, but remained a local phenomenon until Chaleo met Austrian entrepreneur Dietrich Mateschitz.

The pair modified Chaleo’s initial formula and founded the international Red Bull brand, which launched in 1987 and is now sold across the world.