Global Processing

Coca-Cola Hellenic to distribute soup in Russia

June 2, 2009
The Associated Press reports that food maker Campbell Soup Co. has entered into a long-term agreement with Coca-Cola Hellenic Bottling Co. S.A. to distribute soup products in Russia. Coca-Cola Hellenic Bottling is the largest beverage distributor in Russia and is already distributing the company''s Home Classics line in the Moscow region. Campbell Soup called the deal a "significant growth opportunity." Under the terms of the agreement, Campbell Soup said it would be responsible for consumer and market research, brand management, marketing, product development and production. Coca-Cola Hellenic will be responsible for distribution, sales and in-store marketing. The financial terms of the deal were not disclosed.