Processing Magazine

Consumers less concerned about food safety, survey finds

September 15, 2011

ANN ARBOR, Mich. and WASHINGTON — Consumer concern about food safety has declined over the past year even as the number of people experiencing serious food-borne illnesses nearly doubled, according to the Thomson Reuters-NPR Health Poll.

The survey found 57 percent of consumers were concerned with the safety of their food, down from 61 percent a year ago.

At the same time, nearly twice as many respondents reported that they recently contracted a serious food-related illness.

When asked about specific foods, 44 percent of respondents said they were most concerned with the safety of meat, followed by poultry (30 percent), seafood (20 percent) and dairy products (6 percent) — all lower levels of concern than were seen in the 2010 survey.