Processing Magazine

Energy drink makers face New York state probe

September 4, 2012

NEW YORK — According to a report from Reuters, the New York State Attorney General issued subpoenas in July to three firms that make energy drinks, including PepsiCo Inc., seeking information on the companies'' marketing and advertising practices.

Besides Pepsi, maker of AMP, Attorney General Eric Schneiderman also sent subpoenas to Monster Beverage Corp and Living Essentials LLC, maker of the 5-Hour Energy drink.

Schneiderman is said to be examining whether the companies overstated the benefits of ingredients in the drinks while understating the role of caffeine, a common stimulant that industry critics believe to be the main active ingredient.