Food and Beverage Companies Propose New Regulations for Advertising Toward Children
According to the Los Angeles Times, some of the nation’s largest food and beverage companies have proposed new self-imposed regulations to drastically restrict the kinds of products they advertise and market toward children. The uniform nutrition criteria comes after a handful of federal agencies, including the Federal Trade Commission, were directed by Congress to establish guidelines for such advertising. The industry plan targets a number of food types, including juices, dairy products, grains, soups and meals. It holds companies to limits on the amount of calories, sugar, sodium and saturated fat allowed in foods promoted to children.