High Fructose Corn Syrup Makers Want Sweeter Name
Makers of high fructose corn syrup want to sweeten their image with a new name: corn sugar. The Corn Refiners Association applied to the federal government for permission to use the name on food labels. The group hopes a new name will ease confusion about the sweetener, which is used in soft drinks, bread, cereal and other products. Americans'' consumption of corn syrup has fallen to a 20-year low on consumer concerns that it is more harmful or more likely to cause obesity than ordinary sugar, perceptions for which there is little scientific evidence. Some scientists have linked consumption of full-calorie soda — the vast majority of which is sweetened with high fructose corn syrup — to obesity. The Food and Drug Administration could take two years to decide on the name, but that''s not stopping the industry from using the term now in advertising. There''s a new online marketing campaign athttp://www.cornsugar.com and on television. Two new commercials try to alleviate shopper confusion, showing people who say they now understand that "whether it''s corn sugar or cane sugar, your body can''t tell the difference. Sugar is sugar."