Kraft Foods Invests $200 Million in Brazil Expansion
May 3, 2011
PRNewswire reports, newly hired Kraft Foods employees will help cut the ceremonial ribbon at the debut of their new $80 million manufacturing facility in Pernambuco, Brazil this week. The new plant will initially produce chocolate and powdered beverages. A biscuit line will be added in 2012. The facility is Kraft Foods'' latest investment in Brazil and positions the company for future growth in the fastest growing part of the country: North-northeast Brazil. Combining the new plant and other planned manufacturing expansions, the company will invest approximately $200 million in Brazil over a two-year period – the largest investment in the market in more than a decade. The 270,000-square-foot facility in Pernambuco will employ more than 600 employees to start, adding 200 more when the new biscuit line opens in 2012. More than 18,000 applicants competed for positions. Boasting prismatic skylights, solar lighting and water heating, a wastewater treatment plant, low-emission equipment and eco-paved parking lots, the new facility is seeking to be recognized by LEED, Leadership in Energy and Environmental Design, an internationally recognized green building certification system. The new facility would be the company''s first certified plant in a developing market.