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PepsiCo Announces Test of Reduced-Sugar Cola Innovation, Pepsi NEXT

June 20, 2011

PepsiCo, Inc. announced at the Beverage Digest Wall Street Smarts conference that the company will test, beginning in July, a new reduced-sugar cola, Pepsi NEXT, in two markets in Iowa and Wisconsin, reports PRNewswire. Pepsi NEXT was created for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet. While sugar-reduction is a priority for this segment, they have not adopted the flavor profile of a zero calorie cola. Pepsi NEXT delivers in the sweet-spot for these consumers with its real cola flavor and 60 percent less sugar. "As part of our continued commitment to innovate our carbonated soft-drinks portfolio, we developed Pepsi NEXT, a great tasting, full-flavor cola with 60 percent less sugar," said Massimo d''Amore, CEO, PepsiCo Beverages America. "In thorough consumer research, Pepsi NEXT resonated very well with consumers who are seeking a new, reduced sugar alternative to their loved cola."