PRNewswire-Asia reports, Shiner International, Inc., an emerging global supplier of anti-counterfeiting and advanced flexible packaging solutions, announced that it has established a new sales company based in Shanghai. The new company, Shanghai Juneng Functional Film Company, Ltd., will increase Shiner''s presence in China''s growing food-safety packaging market. Shanghai Juneng will pursue sales opportunities among China''s leading food producers in the Yangtze River Delta, one of the nation''s largest economic centers. Major food producers operating in the Yangtze River Delta include Want Want China Holdings Ltd., a Hong Kong-based investment holding company engaged in the manufacturing and distribution of food and beverages; and Yurun Group Co., the second largest sausage manufacturer in China. Shanghai Juneng is scheduled to begin operations on September 20, 2010. Shanghai Juneng is a joint venture between the Company and Shanghai Shifu Film Material Co., Ltd., a Shanghai-based sales company specializing in films for various industrial and consumer applications. Shiner expects strong demand in the food packaging business, driven by the recent food safety regulations in China and a rising demand for processed foods that provide convenience in correlation with China''s elevated standard of living.