Safeway Hops on $4 Generic Bandwagon

According to the Wall Street Journal, Safeway is the latest company to start selling selected generics at $4 for a month’s supply.

The Washington Post reported that the supermarket chain is making the offer in the eastern U.S. on hundreds of generics. The list includes antibiotic amoxicillin, the generic of GlaxoSmithKline’s Amoxil; blood pressure drug atenolol, the generic of AstraZeneca’s Tenormin; and thyroid-disease medication levothyroxine–a popular brand is Synthroid from Abbott.

The concept was popularized by Wal-Mart, which recently expanded its own $4 generic program. Target also sells $4 generics. Other grocery giants like Kroger and its regional brands have jumped in, too.