Majority of Americans do not trust food industry, survey finds

March 29, 2013

Only 17% of consumers feel food companies and manufacturers are trustworthy sources of information about food production practices, according to a new white paper.

Nearly six out of 10 Americans have little knowledge about how their food is producd.

Nearly six out of 10 Americans have little knowledge about how their food is produced and only 17% of consumers feel food companies and manufacturers are trustworthy sources of information about food production practices, according to a new white paper by Sullivan Higdon & Sink (SHS) FoodThink.

The white paper, titled "Building Trust in What We Eat," was based on a survey that polled 1,500 Americans about food production. According to SHS Foodthink, the white paper was designed to help food marketers better understand the consumer's lack of knowledge and trust in food production, and how that impacts food company perceptions.

"Now is the time for manufacturers and producers to actively educate consumers and shift the dialogue from non-understanding and critique to one of building consumer confidence in the food they eat," said Erika Chance, FoodThink researcher. "It's critical for the food industry to move the knowledge needle from where it is now. It's unacceptable for only 17% of consumers to think food companies and manufacturers are trustworthy sources of food production information," said Chance.

Visit shsfoodthink.com to download the white paper.

Sponsored Recommendations

Choosing The Right Partner for CHIPS Act Investments

As the U.S. looks to invest in the semiconductor research and production using CHIPS Act 2022 funding, it's important to choose the right partner.

EMWD Uses Technology to Meet Sustainability Goals

Eastern Municipal Water District pilots artificial intelligence-enabled control and machine learning to help save energy, reduce costs, and improve quality.

Protein Processing Solutions: Automation & Control

For protein processors looking to address industry challenges, improve efficiency, and stay ahead in a competitive market, Rockwell Automation offers tailored automation, control...

Automotive Manufacturing Innovation: Smart Solutions for a Connected Future

Rockwell Automation provides automation and control systems tailored for the automotive and tire industries, supporting electric vehicle production, tire production, battery production...