Arrowhead Systems announces rebranding, changes name to Automation Solutions

June 8, 2022
Arrowhead Conveyor, Busse/SJI and A&B Engineering Services will remain subsidiaries and continue to offer industry-leading automation solutions.

MILWAUKEE, WI — (June 7, 2022) — Regal Rexnord Automation Solutions (formerly known as Arrowhead Systems) has announced a rebranding to better reflect the company’s business and its line of innovative solutions for material handling needs. The rebranding takes place after the company’s recent acquisition in November 2021 by Regal Rexnord, a global leader in the engineering and manufacturing of industrial powertrain solutions, power transmission components, electric motors, electronic controls, and specialty electrical components and systems.

Under its new name, Regal Rexnord Automation Solutions will continue to provide industry-leading industrial process automation solutions, including conveyors, palletizers, and depalletizers to the food and beverage, aluminum can, and consumer staples (household goods, hygiene products, among others) industries. The company’s broad and deep capabilities in palletizing and conveying include a full suite of aftermarket services and solutions, which have been augmented through robust digitization investments to support industrial Internet of Things, artificial intelligence, and predictive maintenance capabilities.

Besides the rebranding, all company operations, including purchase order and invoicing processes with Arrowhead Conveyor, Busse/SJI, and A&B Engineering Services, will remain unchanged for customers.

Traffic to the company’s website will be redirected automatically to its new address:

About Regal Rexnord Automation Solutions

Regal Rexnord Automation Solutions provides conveyor, packaging machinery, and line productivity solutions and service to customers throughout the world, especially those in the food, beverage, pharmaceutical, household products, and container manufacturing industries. The company’s facilities include manufacturing plants in Oshkosh and Randolph, Wis., as well as direct sales and field service representatives across the United States. Regal Rexnord Automation Solutions includes the following companies:

  • Arrowhead Conveyor LLC offers a complete line of standard and customized conveyor systems, including NeXtconveyor, a wash down and sanitary product line.
  • Busse/SJI LLC, the inventor of the bulk palletizer and depalletizer, continues to lead the industry in palletizing equipment, thermal technology, and bulk loading/unloading systems. They also manufacture Priority One case palletizers and multi-line systems.
  • A&B Engineering Services, LLC, has experienced field service engineers around the world to assist customers with our equipment, as well as other major brands. Services include Project Management, new equipment start-ups, legacy equipment upgrades, programming and line controls integration, technical support, and more.

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