Kraft Heinz names Nicolas Amaya to lead North America business
The Kraft Heinz Company announced the appointment of Nicolas Amaya as president, North America, effective February 23, 2026.
In this role, Amaya will lead Kraft Heinz’s largest market, overseeing strategy, operations, and overall performance across the North America business.
Pedro Navio, current president, North America, will step down on February 22 to pursue other opportunities. According to Kraft Heinz, Navio will remain as an advisor through March 6 to support the leadership transition. The company credited him with playing a key role over eight years in leading multiple businesses and helping to position the organization for the future.
Amaya joins Kraft Heinz with extensive global and North American experience in the consumer packaged goods sector. Most recently, he held senior executive roles at Kellanova, where he helped advance commercial strategy, operational performance, and organizational transformation.
According to Kraft Heinz Chief Executive Officer Steve Cahillane, Amaya brings experience in driving growth and transformation in competitive markets. Cahillane said Amaya’s background in commercial execution, operational discipline, and team leadership will support efforts to accelerate progress across the North America business.
Amaya said Kraft Heinz has a strong portfolio of brands and a foundation for growth in North America, adding that the company is making investments to modernize its brands and strengthen its position with today’s consumers.